Perspective
Technology & Governance
When the Agent Decides: Who Answers?
Delegation removes the human from the workflow.
It does not remove the organisation from the liability.
Perspective
Brand & IP Strategy
You built the campaign. Do you own it?
The productivity gain from AI creative is real. The ownership gap it creates is not.
Perspective
Retail & Consumer
The Sustainability Squeeze: The AI is deployed. The objective isn’t.
The AI your supermarket deploys to cut costs and the AI that could halve its carbon footprint are the same system.
E.Leclerc ranked last of 27 European chains. Carrefour 12th. No French retailer in the top 10.
The gap is not technological. It is a configuration decision that has not been made.
Perspective
Mobility & Auto
Battery-as-a-Service: Decoupling the Asset.
The battery is not a part; it is a fuel tank that degrades. Treating it as a separate asset unlocks mass adoption and circular value.
Perspective
Energy & Leadership Strategy
The Ambidextrous Leader: Managing the Dual Mindset.
How do you optimise a fossil cash cow while building a green future? The challenge is not technical. It is structural. Running both on the same culture, the same KPIs, and the same capital allocation process produces paralysis, or organ rejection.