Perspective
Manufacturing & Customer
Your best margin is not in the product.
Aftermarket services deliver operating margins more than twice those of equipment sales. The product is what gets you to the customer. The relationship over its lifetime is where the P&L actually lives. Most manufacturers have not designed a service model. They have a spare parts catalogue and call it aftermarket.
Perspective
Mobility & Auto
Battery-as-a-Service: Decoupling the Asset.
The battery is not a part; it is a fuel tank that degrades. Treating it as a separate asset unlocks mass adoption and circular value.
Practice
Heavy Manufacturing & Industrial Services
Stop selling the asset. Price the outcome.
Service contracts generate +25% higher margins than equipment sales. Near-zero churn. Rolls-Royce generates 69% of its revenue from long-term service agreements. The question is not whether servitization works. It is whether you have the model to price it profitably.