Perspective
Heavy Manufacturing & Servitization
Asset-as-a-Service: The Servitization Shift.
Why sell a machine once when you can sell its performance forever? Servitization is the ultimate alignment of incentives.
Perspective
Manufacturing & Customer
Your best margin is not in the product.
Aftermarket services deliver operating margins more than twice those of equipment sales. The product is what gets you to the customer. The relationship over its lifetime is where the P&L actually lives. Most manufacturers have not designed a service model. They have a spare parts catalogue and call it aftermarket.
Perspective
Consumer Goods & Product Strategy
The Longevity Premium: Designed to Last. Priced to Win.
Durable products cost more to make and generate fewer repeat
purchases. The business model built on volume actively
incentivises planned obsolescence. The company that designs
for longevity is not making a sustainability choice. It is
disrupting its own revenue model — deliberately.
Perspective
Mobility & Auto
Battery-as-a-Service: Decoupling the Asset.
The battery is not a part; it is a fuel tank that degrades. Treating it as a separate asset unlocks mass adoption and circular value.
Practice
Retail & Consumer Behaviour
Responsible buying is not a premium choice.
80% of French consumers say they want to consume differently.
61% say it costs too much.
This is not a conscience problem. It is a design problem.