Practice
Retail & Procurement
Price the carbon. Before you price the contract.
As of January 2026, CBAM is enforced and CSRD Scope 3 reporting is mandatory for large EU companies. Your ERP still assigns zero to the carbon embedded in every purchase order. A supplier offering a 5% discount but running a high-emission supply chain is not saving you money. The Carbon-Adjusted ROI closes this gap.
Perspective
Retail & Consumer
The Sustainability Squeeze: The AI is deployed. The objective isn’t.
The AI your supermarket deploys to cut costs and the AI that could halve its carbon footprint are the same system.
E.Leclerc ranked last of 27 European chains. Carrefour 12th. No French retailer in the top 10.
The gap is not technological. It is a configuration decision that has not been made.
Perspective
Consumer Goods & Product Strategy
The Longevity Premium: Designed to Last. Priced to Win.
Durable products cost more to make and generate fewer repeat
purchases. The business model built on volume actively
incentivises planned obsolescence. The company that designs
for longevity is not making a sustainability choice. It is
disrupting its own revenue model — deliberately.
Practice
Retail & Consumer Behaviour
Responsible buying is not a premium choice.
80% of French consumers say they want to consume differently.
61% say it costs too much.
This is not a conscience problem. It is a design problem.